Billy Bishop Toronto City Airport Launches Latest Edition of “It’s My Airport” Advertising Campaign
PortsToronto, owner and operator of Billy Bishop Toronto City Airport, today launched the latest edition of It’s My Airport, an award-winning multiplatform campaign featuring genuine, candid experiences shared by real passengers and employees of Toronto’s downtown airport. This campaign spotlights the benefits of the airport as a convenient travel hub and important piece of infrastructure for the City of Toronto.
With the tagline It’s My Airport, the campaign depicts actual passengers and employees recounting their travel experiences and providing the reasons why they choose to fly to/from Billy Bishop Toronto City Airport or work at the airport. Participants were not paid and were not scripted.
Themes emerging from candid interviews with the passengers and staff included the airport’s proximity to downtown, the ability to walk or bike to the airport, friendly customer service, the airport’s sustainability practices, economic impact, community investment, career opportunities and how the airport provides a vital link to northern and remote communities providing emergency resources and support.
An earlier version of the campaign launched in the fall of 2023, and it was recognized with a Canadian Public Relations Society (CPRS) Toronto Achieving Communications Excellence (ACE) Award for Marketing Communications Campaign of the Year. The campaign creative included a QR code for people to connect and submit their own stories about why they choose Billy Bishop Toronto City Airport. It was these submissions that formed the basis of the current campaign.
The campaign will run for 7 weeks, with a provision to extend on certain platforms, and includes social media, print, out-of-home (OOH), and online. The digital OOH screens in the airport will also be incorporated.
See more of the campaign, or submit your own It’s My Airport story here.
In this latest edition of It’s My Airport, we hear from Marc – a nurse who travels to the northern reaches of Ontario to provide essential medical care; from Ann and Jay – a couple that connected through the airport during the long-distance phase of their relationship and were engaged at Billy Bishop Toronto City Airport; and Armin who was inspired to become a pilot by visiting the airport during its annual Doors Open event. These stories are genuine, authentic and moving. Who better to speak to the benefits and experience at Billy Bishop Toronto City Airport than the passengers, partners and staff who use this airport. We are thrilled to be able to share these stories.
Billy Bishop Toronto City Airport is an award-winning gateway to Canada’s largest city, offering unmatched convenience just minutes from downtown Toronto. Serving passengers since 1939, the airport provides service to more than 20 cities across Canada and the U.S., with connections to more than 100 global destinations through its airline partners, and a U.S. Customs and Border Protection Preclearance facility opening soon.
Renowned for its accessibility, stunning skyline views and 98% passenger satisfaction rating, Billy Bishop Toronto City Airport supports critical regional services, including medical travel and medevac operations through Ornge. It is also a key economic driver, supporting more than 4,000 jobs (2,000 directly associated with its operations) and generating approximately $2 billion annually for the regional economy.
Committed to sustainability, the airport is a three-time recipient of the Airports Council International–North America’s Environmental Achievement Award and is certified under Level 1 Airport Carbon Accreditation.
Billy Bishop Toronto City Airport is owned and operated by PortsToronto. Nieuport Aviation is the terminal partner and operates the airport’s complimentary shuttle service to and from downtown Toronto.